How review request automation works
Understand how Trustaroo sends a delayed sequence of review request emails, where the contacts come from and what stops the sequence.
Enable automation and set it up
Turn on email automation, choose a fallback location and email provider, then copy the inbound webhook URL and secret from General Settings.
Build your email sequence
Add, edit, reorder and delete the review request emails in your automation sequence, and set how many days pass before each one is sent.
Email timing best practices
Choose delays that get replies, from how long to wait before the first review request to how far apart to space reminders and when to stop.
Industry email templates
Prefill a review request with a ready template for hospitality, healthcare, beauty, automotive, home services or retail, then edit it to fit.
Email template variables
Reference for the four automation variables, what each one resolves to per contact, and how the review URL ties a review back to the customer.
Trustaroo sending versus Zapier sending
Compare the two email provider options, letting Trustaroo deliver the review request or forwarding it to Zapier to send from your own mail tool.
Connect Zapier to Trustaroo
Build the Zap that adds paying customers to your automation queue, and optionally a second Zap that sends the review requests from your own mail tool.
Inbound contacts webhook reference
The full contract for adding a contact to your automation queue, with the request shape, the secret header, an example call and every response.
Read the contacts queue
See who is waiting for a review request, what Pending, In Progress, Completed and Unsubscribed mean, and how to remove a contact from the queue.
Unsubscribes and consent
How Trustaroo stops emailing a contact automatically, how to take somebody out by hand, and the consent basics to respect when you ask for reviews.