Email template variables
Four variables are available in the subject and body of every automation step. Trustaroo replaces them per contact when the email is prepared. This page lists them, shows what they resolve to, and explains why the review URL is the important one.
This is part of Trustaroo Premium. Upgrade from Account and billing in the app to switch it on.
The four variables
Write a variable with double curly braces and the exact name below. The names are case sensitive.
| Variable | Resolves to |
|---|---|
{{customer_name}} | The name that came in with the contact. |
{{business_name}} | The name of your business profile. |
{{review_url}} | The contact's own link to your review page. |
{{step_number}} | Which email in the sequence this is, counting from 1. |
Copy them from here if you are typing by hand:
{{customer_name}}
{{business_name}}
{{review_url}}
{{step_number}}
Nothing else is accepted. If a field contains a name that is not on that list, the form shows an error naming the unknown variables and listing the allowed ones, and the step will not save. That check runs on the subject and on the body.
Inside the review URL
{{review_url}} is the reason automation can report on itself. Each contact gets their own link, built from the location the contact belongs to and the contact's own identifier:
https://my.trustaroo.app/response/{locationShortId}?contact={contactId}
The first part is the location's short link, the same one behind that location's QR code. The contact part is what makes the link personal.
Because the link identifies the contact, Trustaroo knows who rated you. That gives you two things:
- The rating is attributed to the contact, so the visit shows up in your reviews rather than as an anonymous scan.
- The contact is set to Unsubscribed as soon as the rating arrives, so the rest of the sequence stops. See Unsubscribes and consent.
If you paste a plain location link, or your Google review link, instead of {{review_url}}, every recipient gets the same anonymous URL. Attribution breaks and the sequence keeps emailing people who have already reviewed you.
What the customer sees
Opening the link puts the customer on your review page, exactly as a QR scan would. They pick a rating from 1 to 5 stars, and the review filter decides what happens next: a high rating continues to your public review page, a low rating opens the private feedback form.
Your review page branding applies to that page too, so the email and the landing page can look like the same business.
An example step
Subject: Thanks for visiting {{business_name}}
Hi {{customer_name}},
Thanks for coming in. If you have a minute, would you rate your visit?
{{review_url}}
Thank you,
{{business_name}}
For a contact named Sarah at a business called Cafe Noord, that arrives as a thank-you addressed to Sarah with a link that belongs only to her.
Practical notes
A missing name leaves a gap. The name is optional when a contact is created, so {{customer_name}} can resolve to nothing. "Hi ," looks careless. Either make sure the system feeding your webhook always sends a name, or write a greeting that survives an empty value, such as "Hello and thanks for your visit".
{{step_number}} is rarely useful in customer-facing text. Nobody wants to read "this is email 2 of 3". It is mostly handy while you are testing, so you can tell at a glance which step arrived.
Put the link on its own line. Mail clients turn a bare URL into a link. A URL buried mid-sentence is easy to miss.
If your email provider is set to Zapier, Trustaroo hands the body over with the variables already filled in, and also passes the review URL and step number as separate fields. See Connect Zapier to Trustaroo for the exact payload.